…is that no one advertises through them.
Urinal Advertising in other countries
There’s been a craze in the past 2 years about innovations and tapping new markets. I just want to differentiate for a bit and point to tapping new spaces. One advantage in tapping these new spaces is you don’t compete with existing spaces, and you get full attention of people because they’ve never paid any attention to it before. And no, I don’t mean Social Media–it’s such a huge bandwagon everyone’s trying to enter now.
Some good executions today are:
* Sides of train and buses
* Decals on cars
* Above urinals in comfort rooms
What about other spots we usually don’t look at, or don’t like looking at?
* Urinals themselves
* Toilet bowls
* Table tops
* Plates and other eating utensils
* Backs of chairs (inside and outside)
* The floor (yes, the floor)
* Movie credits
The second to the last I realized when I was envisioning this certain event. The floor was such an underutilized space. Imagine if you were able to place something on the floor that was visually engaging–people would look down for it, remember it and participate in it.
The last spot I realized when I watched Thor. People excitedly waited for the end of the credits because of the teaser/epilogue. There was a lot of black space there. (side note: Let’s face it, people won’t get to read every single name there, but the act of staying after a movie to sit through the credits is a way of giving honor to the team behind the movie.) Placing stuff there would get them to glance at something that might mean something to them.
It might cost less, too.
P.S.
Check out this awesome movie on advertising, The Greatest Movie Ever Sold.
Hodgepodge Perspectives 
Loooolz!!!!! Gusto ko ung toilet bowl/urinal. That one is pretty nifty! Although I have yet to find a client here that is willing to have their brand or product pissed at. Which is pretty sad if you think about it.
They instantly associate with you + piss + brand = you + hate + brand which is not really the case. It all boils down to how creative your team is.
In any case, floor ads have been here for quite some time. Floor stickers, interactive floor installation (Glorietta a couple of years back) and floor projections have been utilized but I’m not a big fan of those or at least how the ad guys executed their material for the space.
I guess when it boils down to it, our creative communications industry here is still pretty tamed compared to what is (and has been happening) outside our country. 😦 sad.
Hey, I love the gatorade ad that I only see when I go to the restroom. Something about knowing if you’re dehydrated. Now I keep them in mind whenever I’m dehydrated.
I’ve seen some few floor ads (like the 3D theater in Promenade) but I’m thinking like a Where’s Waldo execution or a Koko Krunch ala “Count how many times you see Koko” ad.