Every company that offers a product or a service is simplifying it. That’s the trend. The less details to fill out, the better. The more sleek the design, the better. It’s all about reducing the value chain and making things faster and easier to be consumed.

Think of it as decluttering, too

The easier for potential consumers to use our product/service the sooner we can try and convert them to be loyal. And when they become loyal, they become immersed in what we have to offer, reading and finding out everything they can about our product. But that’s only a few of the thousands or millions that buy our product or sign up for our service. What happens to most of those who don’t become loyal?

Information Blackout

They’re left in the dark. Read the rest of this entry »